Case Study
Type of Feeling
Type of Feeling is a type foundry specializing in creating bespoke typefaces for brands.
We are a boutique type foundry founded by Jessica Walsh that specializes in bespoke typefaces inspired by different emotions. We take a quality over quantity approach, offering a select retail collection, custom typography services, and the intention to launch a small number of new typefaces each year.
The foundry was born out of our belief that fonts have the power to convey emotions and feelings beyond the actual words they represent. Our foundry is not limited to a specific type style; we simply focus on creating typefaces that evoke a specific mood, sentiment or feeling. When building a brand, we think it’s critical to understand the number one emotion someone should feel when they come in contact with that brand – like how you feel happy when you have a Coke, inspired when you put on your new pair of Nike cleats, or satisfied when you assemble your first Ikea item.
This same philosophy applies to our typography design. With Type of Feeling, we aim to avoid fleeting trends and offer timeless type options that effectively convey genuine emotions. By designing unique typefaces inspired by feelings, emotions, and attitudes, we strive to make it easy for brands to choose fonts that resonate with them and their audiences and create identities that stand apart.
Founder & Creative Director: Jessica Walsh
Copywriting: Jessica Walsh, Lauren Walsh, Maggie Giles, Sam Galvao
Executive Team: Lauren Walsh, Luciana Almeida, Ashley Einerson
Type Design and Development: Sanchit Sawaria, Alex Slobzheninovl Cristi Bordeianul, Muhittin Güneş, Laura Csocsán, Renegade, Cuchillo, Metódica
Art Directors: Lucas Luz, Sanchit Sawaria, Elinor O’Brien
Creative Team: Katyayani Singh, Jeremy Rieger, Malika Nanda, Aqua Xie, Danaé Gosset, Julian Williams, Arthur Schwarz, Simoul Alva, Matthew Roop, Danyang Ma, Morgane VanTorre, Jada Akoto, Sasýk Mihal, Josh Krauth Harding, Marek Rybicki, Luiza Pfeifer, Javier Gutierrez, Jess Gracia, Julio Zukerman, Tais Kahatt, Zitong Zhao, Kristýna Jenčová, Maria Ducrocq, Marina Glikman, Riisa Liao, Claudia Nazionale, Juanse Carvajal, Victor Jobim, Carla Palette, Igor Fajardo, Fernando Farfán, Jiayue Li, Fabrizio Morra, Nicole Belskaya, Yuxin Zhou, Cristina Giménez, Regina Marin, Sofia Noronha, Leila Čičić, Ze Feng, Shakthi Hari N V, Lucas D’Ascenção, Carol Pinheiro, Arielle Casale, Sarah Hopp, Jenny Jiang, Luke Hall, Ta Kasitipradit, Eric Genesis, Mikey Kelly, Gabriel Abascal, Kaan Iscan, Lorenzo Cobo, Trey Holt, Pablo Garcia Robla, Jonas Rudis, Jacob Hwan Lee, Victor Belinatti, Will Rhodes, Andrew Bogard, Daniel Zepeda, Oscar Maia, Cuchillo.Production Team:Allison Raich, Emily Jing Sum Chan, Billy Allen, Rinny Shim
