Case Study
Good Culture
If you know Good Culture, you know it's ridiculously good cottage cheese. People don't just love it. They're obsessed. That's why everybody can't get enough of Good Culture in our campaign, "The Obsession is Real."
Our goal was to celebrate all the fun and quirky ways in which people have embraced the curdy goodness of Good Culture. Whether it's creating a delicious dip, indulging in cottage cheese spa treatments, or even knitting a cottage cheese koozie, the obsessions surrounding this incredibly versatile product are truly remarkable.
Agency: &Walsh
Creative Direction: Jessica Walsh
VP of Client Partnerships: Ashley Einerson
Strategy: Lauren Walsh
Executive Producer: Luciana Almeida
Producer: Emily Jing Sum Chan
Art Director: Lucas Luz
Concepting: Jordan Stokke
Photo & Video: Henry Hargreaves
Photo & Video Assistant: Rana Duzyel
Food: Jen Beauchesne
Art Department: Karen Weber
Art Assistant: Zohar Zeev
Wardrobe: Chloé Lucan
Hair & Make-Up: Elena Ganz
Voiceover: Ivy Moody
Talent: JaBarie Anderson, Estela Cervera, Rebecca Loren, Maryam Saad, Alina Niakhai, Sonny Dang, Jennifer Maitland, Mecca Allah, Sofia Flores, Kobe
Editor: Daniel Zepeda
Color: Colin Travers
Sound: Sounds Like
Retouching: Daniel Plateado
Campaign Guidelines: Victor Jobim, Shannon Flood
Case Study Images & Animations: Igor Fajardo, Leila Čičić, Ze Feng, Shakthi Hari
