Chargebee marketing campaigns

I led multiple brand and marketing design initiatives, driving a range of inbound and outbound marketing campaigns. These included BOFU (bottom-of-funnel) campaigns, interactive email nurture programs, social media and advertising campaigns, product launch promotions, and more. Collaborating closely with diverse marketing functions—such as product marketing, content marketing, demand generation, brand awareness, events, pre-sales, SEO, CRO, and GTM teams—I contributed to achieving the company’s overarching marketing objectives.

I also established and tracked OKRs for the design team, with key outcomes including consistently reaching 100% ARR targets across multiple quarters from 2021 to 2023. Campaign success was evaluated through improved click-through and open rates across various user journeys, supported by A/B testing.