Até Bookhouse

Atë Bookhouse, located in Athens, is a conceptual publisher dedicated to revitalizing Greek mythology. It offers a diverse range of books merging fiction and non-fiction to appeal to mythology enthusiasts of all ages. By blending tradition with modern aesthetics, they make the ancient tales accessible. The brand draws inspiration from the mischievous figure of Atë, fostering a community celebrating the magic of Greek mythology. I spearheaded the holistic branding initiative, encompassing strategy, identity, patterns, system, merchandise such as tote bags and stickers, and a variety of conceptual book covers.